The Montana Project’s official website describes its “hard-hitting advertising” as “research-validated.” Unfortunately, the only research available on these ads — which came out early this year — is from a recent study that suggests the ads are not only ineffective, but that they actually make kids want to try meth.

This study, funded by that zany nation of Australia, polled thousands of teenagers who watched the ads. There was “a threefold increase in [those] who said they did not believe using ice was risky and a fourfold increase in those who strongly approved of regular ice use. Half thought the campaign exaggerated the risks.”

Watch the graphic shockodramas below and ask yourself: what do these ads make you want to avoid, exactly? Meth? Or crazy-ass white bitches?

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Ice ads too scary to be effective (smh.com.au)