Because he’s straight and doesn’t have a clue how to go about becoming as hairless as, say, super hairy Vegas drag star Shannel (skip to 3:20), so it all went really wrong. He tried using hydrogen peroxide and it burned his ass and taint so bad he couldn’t sit down for three days.  Crew members on the shoot clearly found it all HILARIOUS.

He, of course, should have been using this instead. Below, the completely awesome trailer for Brüno, which gets released July 10.

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Clorox on the Ass (Dlisted)
Rash a-burnin’ Cohen (UK Sun)